Born and raised in Recife, PE, Brazil, I grew up thinking I would become a computer programmer or a hacker and ended up dropping out in my first year of studying tech to pursue another passion I had growing up: the visual craft.
After a few years studying graphic design and working in small studios in my hometown, I planned a trip to Buenos Aires, Argentina, in 2013 to study advertising for six months and ended up working in ad agencies there for almost 9 years.
In late 2022, I came back to Brazil, working as a remote freelancer and as a film director in between freelance gigs. Until 2025, where i started videoculto a visual label/production company that curates and helps new emerging singers, rappers, bands from different backgrounds to get an original(just like old days) and free music video
Grand Prix — Entertainment Lions for Music — “Errata at 88” — Johnnie Walker — Cannes Lions International Festival of Creativity
Gold — Integrated — “Errata at 88” — Diageo — Clube de Criação de São Paulo
Silver — Branded Content — “Errata at 88” — Diageo — Clube de Criação de São Paulo
Silver — RP — “Errata at 88” — Diageo — Clube de Criação de São Paulo
Silver — Copy — “Errata at 88” — Diageo — Clube de Criação de São Paulo
Bronze — Print — “Errata at 88” — Diageo — Clube de Criação de São Paulo
Gold — Digital & Social — “Errata at 88” — Diageo — Ojo de Iberoamérica
Gold — Influencers — “Errata at 88” — Diageo — Ojo de Iberoamérica
Shortlist — Creative Strategy — “Blasfemia Launch” — Cannes Lions International Festival of Creativity
Shortlist — Direct — “Fairy/Fair” — Cannes Lions International Festival of Creativity
Gold — Cyber — “Blasphemous Models” — Círculo de Creativos Argentinos
Silver — Direct — “Hey Blasfemia” — Círculo de Creativos Argentinos
Silver — Interactive & Activations — “Hey Blasfemia” — Círculo de Creativos Argentinos
Bronze — Interactive & Activations — “Hey Blasfemia” — Círculo de Creativos Argentinos
Bronze — “Hey Blasfemia” — Círculo de Creativos Argentinos
Bronze — TV — “Break Up” — Círculo de Creativos Argentinos
Bronze — TV — “Another Xmas Story” — Círculo de Creativos Argentinos
Bronze — Promo & Activation — “Tinderazo” — Círculo de Creativos Argentinos
Silver — Activations — “Blasfemia Launching” — Ojo de Iberoamérica
Silver — Effectiveness — “Blasfemia Launching” — Ojo de Iberoamérica
Bronze — Best Copy — “Blasfemia Launching” — Ojo de Iberoamérica
Argentinean Golden Pencil — “Ahoristas” — Personal — Editorial DossierNet
Languages that i happen to know
Portuguese - Native
Spanish - Fluent/Native
English - Fluent
Experience
2023-2026
Freelance work for agencies: AlmappBBDO, Droga5 Brazil, Galeria.ag , Leo Burnett, Felicidade and for brands: Netflix, Codashop, Activison, Lion Rolling Circus.
2020-2022
Draftline Buenos Aires
2019-2020
JWT / Wunderman Thompson
The Community Buenos Aires
2018-2019
BBDO Argentina
2017-2018
Grey Argentina.
2015-2017
And previously i´ve worked in small studios from Recife.
My work has been awarded in many advertising festival such as Cannes Lions, El Diente, El ojo de Iberoamérica. And a special mention to being 2017´s Argentinean Young Lions in film .